Greta has spent the past decade designing innovative and intuitive interfaces, product platforms, and brand experiences. She is used to working as both an individual contributor on small teams and as a design leader at larger organizations. She is an expert at balancing strong visual acumen with business and product strategy.

Below are some recent work highlights.

For more information on Greta’s process or to see more of her work - please email her at greta@gretamharrison.com

LOOP

PRODUCT DESIGN ‘22 - 23

LOOP is a baby gear rental company that is revolutionizing how we think of shopping for baby items. The company provides members with like-new or gently used toys and gear that they can swap out whenever their little one outgrows an item.  As the lead (and sole) Product Designer at the company, I helped LOOP to increase rental conversion rates by redesigning the entire shopping funnel experience. I also lead a brand refresh that was completed with the intention of bringing a more playful spirit to our storefront - one that was more reminiscent of the wonderful chaos of early childhood. We achieved this through an updated color palette, new iconography, subtle movement, interactive elements, and photography. Link to the LOOP Baby website.

UX Design • User Testing • User Interface Design • Visual QA • Brand Refresh • Navigation Redesign • Membership Model Redesign

Curbee

PRODUCT DESIGN ‘23 - 24

Curbee is the fastest growing mobile service technology platform for dealerships, redefining how automotive service is delivered and experienced. I was hired to convert their existing mobile service technology experience into a white label SaaS platform that can be used by dealerships all across the country. Working directly with their head of product and CEO, my work encompassed redesigns of the Curbee Dealership Portal, the ‘Crew’ service technician mobile app, and the consumer-facing booking flow. I also lead the redesign on the consumer-facing Curbee website.

Curbee successfully raised a Series B round of funding shortly after launch, read about it here.

User Interface Design • SaaS Design • UX Design • iOS Design • Brand Refresh • Navigation Redesign • Dashboard Design

EV Charging App

PRODUCT DESIGN ‘22 - 23

This electric vehicle charging platform (name tbd) is a native app designed to eliminate charge anxiety for EV owners. I joined the incubator team to lead the initial user experience and product design. My goal throughout was to create a native app that would improve the digital charging experience for EV owners. This innovative platform is designed to direct drivers to the best nearby chargers, provides a detailed list of amenities at stations, and delivers clear data on charge times and costs. I worked on user research, preliminary low fidelity wires, high fidelity clickable prototyping, and the investor pitch deck strategy and design.

UX Design • User Research • User Interface Design • Rapid Prototyping • Design System Creation • Electric Vehicle Infrastructure • Investor Pitch Deck Strategy & Design

THE GORDON SCHOOL

BRAND & PRODUCT DESIGN, WEB DEVELOPMENT ‘23

The Gordon School is a boutique preschool in Corona del Mar, California. I was hired by The Gordon School’s founder to create a new brand visual identity in addition to completing a full website redesign including development. Link to The Gordon School website.

Brand Design • Logo Design • User Interface Design • Website Development

YUREKA

PRODUCT DESIGN ‘22

Yureka is a web tool that helps Shoppers make high intent purchase decisions - think washing machines, strollers, and more. Once installed in their Chrome browser, Shoppers can bookmark items and save them to shared or private Collections. The tool then notifies Shoppers if there are any pricing changes and allows them to share notes with shopping partners in shared collections. When I was a contractor at DVx, I was the lead designer during the incubator stage of Yureka. I worked on preliminary low fidelity wires, conducted user testing, designed high fidelity prototypes, and assisted with development hand off and the QA process for our Alpha product. Link to Yureka Chrome extension.

UX Design • User Testing • User Interface Design • Visual QA • Prototyping • Incubator Stage

BEAUTYCOUNTER

PRODUCT DESIGN ‘19 - 21

Beautycounter is an omnichannel clean beauty company based in Santa Monica, California. I joined the company in 2019 as a Senior Product Designer. My work at Beautycounter included the release of the new CRM platform Behind the Counter, improvements to our core ecommerce shopping funnel, and the launch of our consumer-facing iOS application. The application still maintains a 4.9 Apple app store rating. Link to Beautycounter website and link to Beautycounter App in the Apple Appstore.

iOS App Design • UX Design • User Testing • User Interface Design • Visual QA • Navigation Redesign • CRM Design • Ecommerce

Due to the competitive and confidential nature of the industry, some of Greta’s work is password protected. Please email greta@gretamharrison.com for access.