Multi-Disciplinary Designer based in California

About

A little about me.

I'm an independent senior product designer with over 14 years of experience creating digital products and experiences for startups and established brands.

My work spans e-commerce, SaaS, mobile applications, and consumer platforms. I've worked with founders to bring new products to life, partnered with cross-functional teams to improve existing experiences, and led design teams through complex product challenges.

I enjoy working at the intersection of design, technology, and business—taking complicated problems and turning them into intuitive, thoughtfully designed experiences. Whether I'm designing a product from the ground up or improving an established platform, I bring a combination of strategic thinking, hands-on execution, and an eye for the details.

As generative AI began transforming creative work, I became increasingly interested in a bigger question: What happens to the value of human creativity when almost anything can be generated?

That question helped inspire Greta Harrison Home, an independent design studio specializing in original textiles, wallcoverings, and home products. I saw an opportunity to create something rooted in human creativity, a distinct point of view, and the story of the person behind the design.

Building my own consumer brand has since deepened my interest in how technology influences human behavior. Today, I'm particularly interested in how AI is reshaping consumer psychology—how people discover products, establish trust, perceive value, and make purchasing decisions in an increasingly AI-driven world.

I'm based in Newport Beach, California, where I live with my husband and two children.

I'm currently available for select freelance and contract product design projects.